A hawkeye on tiktok usage and its impact on youth

Abstract

The present investigation offers significant qualitative and quantitative perspectives to enhance the understanding of digital culture research. This study uses a mixed-methods research methodology to investigate how young people in Pakistan feel about TikTok. A questionnaire with both closed-ended and open-ended questions that was intended for Pakistani youth between the ages of 15 and 30 was used to gather data. The data collection involved a sample of 150 participants, with 33.3% identifying as male and 66.6% as female. A wide range of feelings and attitudes were revealed by qualitative analysis, including content analysis, which highlighted the varied significance of TikTok in influencing respondent’s ideas and perspectives.