An insightful review on online food delivery

Abstract

By utilizing convenience and smartphone technology, online food delivery (OFD) companies have revolutionized the way people buy meals from outside of their homes. Even though they make up a sizable share of these partner establishments, little is known about the nutritional value of the food they provide. Additionally, there is limited understanding of how OFD platforms influence consumer choices. The results reveal that optimism and innovativeness have a more pronounced impact on certain demographic groups, such as younger individuals, males, those with higher incomes, and those with higher education levels. Conversely, feelings of insecurity and discomfort tend to be more prevalent among older adults, females, individuals with lower incomes, and those with lower education levels.